Search Engine Optimization – Getting your site at the TOP of the major search engines!
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Our SEO (Search Engine Optimization)
Services include three steps:
Services include three steps:
We optimize your site to be listed at the top of search results
We submit your site to the top major search engines so people can find you
We monitor your traffic and search engine results placement and make changes accordingly
1. SITE PREPARATION
Preparing your site to show up at the top of major search engine results is no easy task. There are 5 steps our SEO professionals will take each month to ensure your success and make sure that when people are looking for services like yours, YOU come up first!
Optimize for keywords, keyphrases, synonyms, related keywords and all word forms of those.
Google Search Optimization
Making sure that Google can read your website correction by adding schema.org data for faster indexing and quicker, more accurate search result placements.
Monthly Readability check
We analyze the readability of any new copy/posts on your website and calculate the Flesch Reading Ease score.
Monthly SEO Files Check
Monthly check of all ‘behind the scene” technical files running your website Including robots.txt, .htaccess files, clean permalink URLs and sitemaps.
Monthly check on keeping your website updated with Google’s algorithm for quick indexing and quicker, more accurate search result placements.
2. SITE SUBMISSION
All of the site preparation would be useless if the major search engines don’t know where you are. Your SEO Professional will submit your site to a huge network of search engines every month to make sure your listing remains fresh and relevant. Your SEO Professional will submit your site to ALL of the major search engines used by millions of people worldwide such as Google, Yahoo, Bing and more.
3. SITE MONITORING
These monthly reports will allow your SEO professional to analyze the performance of your site’s search ranking and they will use that information to adjust and improve your site (see TECHNICAL IMPROVEMENT OF WEBSITE above) to allow for maximum results and exposure. These reports will also be sent to you as the website owner for your own information.
Mobile Performance Report
Ours is a mobile-first world. The total number of mobile users now exceeds the total number of desktop users.
Traffic Acquisition Report
Want to know if people are actually clicking on your ads? That guest post you published earlier — is it generating any traffic to your website? How about your SEO strategy? Is it actually working?
The traffic acquisition report will tell you all this and more.
This will give you a quick breakdown of your traffic sources.
This will tell you which external sites are driving traffic to your site.
Keyword Analysis Report
This report analyzes the most popular (and available) incoming keywords to your site. It shows visitor metrics, conversion rates, goal completions and page load time for each keyword.
Use this data to figure out what keywords are working best for you, how many of them are actually contributing to your goals and what keywords you need to optimize for in the future.
New vs. Returning Visitors
Getting a user to come to your site for the first time is great. Getting them to visit again is even better. After all, it is the returning visitors who usually end up becoming readers, followers and customers.
Landing Pages Report
Your users will enter your site from all sorts of pages. Some will type in your home page URL directly, some will find a page through search engines, and some others will click on a link shared on your Twitter feed.
This report will tell you which pages visitors are landing on when they first enter your site. Based on data from this report, you can figure out how users are interacting with your site.
Bounce Rate vs. Exit Rate Report
“Bounce Rate” is the percentage of visitors who don’t take any action and leave from the same page they landed on.
“Exit Rate” measures the percentage of your visitors who browse more than one page on your site before leaving.
This report compares the bounce rate vs. exit rate for different pages on your site.
This will give you a visual comparison between bounce and exit rate for all your pages. You can drill down further to get this data for each page.
Use this report to find pages with low engagement and detect UX problems on your site. For example, if visitors are exiting a three-page article after reading only the first two pages, there’s probably something that is causing them to leave on the second page (too many ads, bad copy, a distracting link in the sidebar and so on).